One-Eighty Identity/Branding for Entertainment Property Targeting Boomers
Research and Iterations for Web Site and Logo, April 2004

This was a collaborative student project to create an entertainment property that targets Baby Boomers and promotes “Social Justice.” I pitched a magazine for Baby Boomers titled, “introspective” [the “i “ mimics an isotype of a person], a magazine for the deep thinker living in the fast world; five stories and storyboards, one of which is an animation based on reality television dating shows, using the targeted audience; research on visual styles (i.e. Robert Crumb, and Post magazine), 1960’s woodblock aesthetics; logo iterations of a dystopic America; wireframes; and web site compositions. I produced the black and white illustrations and “Nate’s.” I also designed the magazine cover.


© 1996-2011 Anne Hong